Echigozakura is one of Niigata's representative sake brands, named after its brewery, Echigozakura Shuzo. Founded in 1890 in Agano City, Niigata, one of Japan’s most renowned rice-producing regions, the brewery has long crafted sake that reflects the local terroir. In 2009, the brewery underwent a complete renovation, incorporating state-of-the-art technology while maintaining brewing methods that stay true to traditional techniques. Specializing in Ginjo-style brewing, Echigozakura is dedicated to producing high-quality Daiginjo sake that can be enjoyed casually at the dinner table, making premium sake more accessible for everyday enjoyment.