Echigo Tsurukame was founded in 1890 and is located at the foot of Mt. Kakuda in Niigata, a region blessed with rich natural surroundings ideal for sake brewing. The brand name "Tsurukame"—meaning "Crane and Turtle," both symbols of longevity—was chosen to reflect their wish to bring joy and good fortune through their sake. Echigo Tsurukame’s signature style features a harmonious balance of umami and acidity, with a focus on freshness. To preserve this, all premium-grade sake is pasteurized only once and then stored in bottles instead of tanks to maintain its just-pressed quality. The brewmaster is committed to delivering sake in its most delicious state. By minimizing aging in tanks and bottling early, they offer sake that is both vibrant and deeply flavorful—true to the essence of Echigo Tsurukame.