Founded in 1717 (the second year of the Kyōhō era), Sawanotsuru began as a side business by the first generation who ran a rice shop. Since then, we have inherited the expertise in selecting rice and have remained committed to producing pure rice sake. Thanks to this dedication, our "Sawanotsuru" Junmai sake has earned high praise from many people and consistently ranks among the top in sales. While cherishing the culture of Japanese sake, which is gaining attention worldwide as a "new type of alcohol," we continue to craft sake that will make everyone’s daily dining experience even more delicious.