Established in 1895, Mori Brewery's concept is to embody the essence of Hirado in their sake-making. Originally known as "Hirando", Hirado's name changed over time. The brand name "Hirando" reflects the aspiration to craft sake that will soar globally. Hirado is surrounded by sea and mountains and boasts abundant nature and local produce, including rice, water, and koji. Utilizing these local charms in sake-making creates unique products. Drinking Hirando inspires a desire to visit Hirado, contributing significantly to the region's appeal and value. This commitment to expressing the essence of Hirado through sake-making and striving for uniqueness is the brewery's mission and passion.