As the sole sake brewery in the Minami-Shinshu Shimoina region, it is located in Iida, a historic castle town overlooking the Southern Alps. The region once hosted 37 breweries, but during World War II in 1944, many were merged under corporate consolidation. This brewery is one of the rare examples in Japan to remain intact in its consolidated form. The sake brand name “Kikusui” was inherited by consensus from the local brewers who had been using this historic name since the Meiji era, and continues to be cherished to this day.