Aizu Homare is the flagship brand of Homare Sake Brewery, founded in 1918 in Kitakata, Fukushima. The name Aizu was chosen to help spread the region’s reputation nationwide, while Homare—written in easy-to-read hiragana—was selected for its memorability, a rarity at the time. Fukushima is a land rich in nature, with abundant water sources and thriving rice cultivation. Its harsh winters create the perfect conditions for sake brewing. The pristine waters flowing from Mount Iide, recognized as one of Japan’s "Top 100 Famous Waters," are exceptionally soft and well-balanced in minerals, making them ideal for brewing. This high-quality water is at the heart of Homare Sake Brewery’s craftsmanship.