Founded in 1896, Akabu Sake Brewery is located in Otsuchi, Iwate Prefecture. The brewery was devastated in the 2011 earthquake and tsunami but reestablished itself with a new facility in Kitaiioka, Morioka, in 2013. Today, a young generation of brewers is leading the revival of this historic brewery. With the aspiration to create a sake that represents Japan, the "AKABU" label was introduced in 2014. The head brewer, Ryunosuke Furudate, the sixth-generation heir, is dedicated to preserving traditional sake craftsmanship while embracing the vision of a new era.