Established in 1880, Sanshouraku has been crafting sake that resonates with the lives of people in Gokayama. The harsh climate and terrain of Gokayama are essential elements in Sanshouraku's distinctive flavor profile. The brewing water, sourced from the primeval beech forests that have been passed down through generations to protect the villages from avalanches, plays a crucial role. The severe cold of winter and the region's significant snowfall contribute to the nurturing of Sanshouraku's sake.