In 1984, Hiroshi Sakurai took over the family sake business and, with determination, turned Dassai into a globally celebrated brand. Dassai Blue, initially a Japanese concept, is now brewed in New York. They aim to enhance customers' lives by crafting top-quality sake that's simply enjoyable. Dassai Blue seeks to surpass the excellence of its Japanese sake, drawing inspiration from the indigo plant's deeper hue compared to its original color, symbolizing the transformative power of art and craftsmanship. They strive to exceed expectations and reach new depths of quality.​