Crafted by Meiri Shurui, a prestigious brewery in Mito City, Ibaraki Prefecture, “Hyakunen Umeshu” is a beloved plum liqueur that has remained a bestseller in Japan since its debut in 1998. It once claimed the top prize in the national plum wine competition, earning the title of Japan’s best umeshu. Made exclusively with carefully selected domestic Shirokaga plums, the base umeshu is slowly aged to develop depth. It’s then enriched with brandy and honey, resulting in a rich, full-bodied liqueur with a mellow sweetness and refined complexity. Its luxurious, velvety flavor is unforgettable. Enjoy it straight, on the rocks, with soda, or warm—it shines in any style.