Tenryohai Brewery traces its origins back to 1983, when several sake breweries on Sado Island were consolidated to form “Sado Meijo.” After facing bankruptcy in 2008, the company adopted its current name, Tenryohai Shuzo. By 2018, however, the brewery was on the verge of closing due to the absence of a successor. It was at this critical moment that a 24-year-old, Senichi Kato—now the current president—stepped forward. With youthful sensibility and unwavering determination, he took over the brewery and launched what could truly be called a revitalization project. Kato’s guiding philosophy is “brewing smiles.” The idea is that everyone involved—the people who make the sake, those who deliver it, and those who drink it—should be able to smile because of the brewery’s work. To honor this vision, Tenryohai is committed to never compromising in the pursuit of better sake, constantly pushing themselves to improve and innovate. In 2019, the brewery introduced a new brand, Utashiro. Kato himself leads the production as both brewery owner and tōji (master brewer), crafting sake that breaks away from traditional boundaries and aspires to share the essence of Sado with the world. By preserving tradition while actively embracing new techniques and ideas, Tenryohai has transformed into a brewery where youthful creativity and a spirit of challenge truly shine.