The sake produced by this brewery is the result of generations of dedication to maximizing the qualities of rice and water, preserving the true flavor of sake. Through this pursuit, the brewery has developed a slightly dry style of sake over time. The 12th-generation president, Shigeji Murai, places strong emphasis on the delicate "aftertaste aroma" that subtly emerges when the sake is sipped, maintaining the traditional focus on elegance. While modern trends tend to favor stronger, immediately noticeable "aroma upon opening," particularly those with intense fragrances, this brewery continues to prioritize the refinement of the "aftertaste aroma," crafting sake that reveals its fragrant depth over time.