Founded in 1925 by Matsumoto Jirokuro, our brewery was established in Fushimi to take full advantage of the region’s renowned natural water. While preserving Japan’s rich sake-making traditions, we are dedicated to a "quality-first" approach, developing unique products that highlight the individuality of each sake. As industry pioneers, we have introduced innovative new products and marketing strategies ahead of others. At the same time, we honor the craftsmanship passed down through generations of master brewers, ensuring that our sake remains both approachable and enjoyable at an affordable price.