SAKE Generation Inc. was founded in the United States by a diverse and international team, primarily composed of classmates from the University of Chicago’s MBA program. The company partners with Ninki Brewery, a historic sake brewery established in 1897, renowned for its dedication to handcrafted methods and exceptional craftsmanship. With a customer-focused approach and a vision for Japanese sake on the global stage, the brand 'ICHID°' was developed after extensive tastings in 60 countries. It has earned high acclaim domestically and internationally, with the lineup now featuring five unique varieties.