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Honjouzou Nouyou

Honjouzou Nouyou

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Crafted in the heart of Gifu by Sugihara Shuzo, Honjouzou Nouyou is a quintessential Honjozo sake. Known for its smooth and light profile with just a hint of the rice's natural sweetness. Its refined taste makes it a versatile choice, perfect to enjoy with any meal or on its own. Sit back and savor a traditional Japanese experience with each sip of this delightful brew.

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Rice
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Sake Type
Honjozo
Brewery
Sugihara Brewery Company
Prefecture
Gifu
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Sugihara Brewery Company

Sugihara Brewery Company

Gifu

Founded in 1892 (Meiji 25), this is one of the smallest sake breweries in Japan, producing less than 100 koku (about 18,000 liters) annually. While preserving tradition, the brewery’s owner recognized the need for bold innovation. Committed to creating true jizake (local sake), they focused on every step—from cultivating local rice to brewing and selecting retail partners. They even developed their own unique sake rice, Ibi no Homare, and pour their passion into crafting and refining their signature sake, Ibi, earning strong support from fans over time. Every day brings new challenges, but what sustains them is the people who eagerly await their sake. As a drink that has accompanied both joyful and sorrowful moments, it continues to be part of many life milestones. At the heart of their philosophy is the belief that the true star of sake is always the one who drinks it.

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