The founder, Sekijirō Iwasaki, a landowner, carefully selected local rice to create delicious sake, marking the beginning of their current business. It's said that Sekijirō valued a playful spirit in his brewing. Sake brewing involves meticulous, step-by-step processes that can sometimes lead to a stern mindset among craftsmen. Nevertheless, we aim to brew with joy—seriously, passionately, diligently, yet happily. They believe that a cheerful and bright spirit will surely be reflected in the taste of our sake.