Founded in 1918, our brewery was named "Sekinoichi" by Imperial Prince who encouraged us to create sake that brings joy to people. Before World War II, we were one of the largest breweries in the region, but we faced difficult times during and after the war. The second-generation owner, Masaru Sato, left a will advising the closure of the brewery. However, determined to preserve the historic buildings and landscape of Ichinoseki, the third-generation owner, Koki Sato, invested his own resources to keep the company alive. Our strength lies in our dedication to flavors that truly represent Iwate—creating products and services that can only be made in our hometown.