Founded in 1690, Makino Shuzo is considered the oldest sake brewery in Gunma Prefecture. Renowned for its high-quality sake, the brewery boasts numerous awards from prestigious competitions such as the National New Sake Competition and the National Tax Agency Competition. While upholding traditional practices, they also adapt their brewing techniques to modern trends. The 'macho' series, featuring eye-catching illustrations of muscular physiques, aims to make a strong impression with flavors that defy current trends, appealing to a younger audience.