Asamai Shuzo, founded in 1917 by the first generation, Sōkō Kakizaki, operates with a strong belief: "It is only by using local water, rice, and people that we can truly call it 'Akita's sake.'" The brewery uses locally grown sake rice and spring water from their own land to create distinctive sake. Since 2011, they have switched to producing only junmai sake. The brewery team strives to craft sake that will bring a sense of "gentle warmth" to those who enjoy it, working together with dedication and passion.