Yamagata Masamune’s new flagship, the Traditional Japanese Colors Series, represents the pinnacle of their craft, born from a reexamination of the essence of “Yamagata Masamune” and perfected through years of trial and error. This series embodies the brewery’s philosophy that “brewed sake is fundamentally meant to accompany food.” With its rich, multilayered flavors developed through aging, it pairs beautifully with delicious dishes. "Ai" offers a soft mouthfeel complemented by the rich depth characteristic of Omachi rice. Its finish evolves, so instead of drinking it quickly, it’s best to savor it slowly and enjoy the changes in its expression with each sip.